FITT Highway Products
$FHWY ~FITT Highway Products, Inc.
FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot With Resveratrol”. F.I.T.T. Energy Products, Inc. will pay the Company a royalty of 5 cents for each energy shot sold.
FHWY Security Details
FITT Highway Products, Inc. is a fully reporting SEC company, publicly traded on the OTC Market under the symbol, “FHWY”, and within the OTCQB market tier. As such, Business, operational and financial information on FHWY is fully transparent and available to public view.
Visit  for more information.
Market Value1 $3,739,467 a/o Oct 06, 2011
Shares Outstanding 89,034,938 a/o Aug 11, 2011
Float 16,019,781 a/o Nov 12, 2010
Authorized Shares 150,000,000 a/o Nov 12, 2010
Par Value 0.001
shares from 10Q reported Aug 11, 2011
As of August 11, 2011, there were 89,034,938 shares of our common stock issued and outstanding.
Common stock, $0.001 par value: 150,000,000 shares authorized, 88,284,938 and 77,194,938 shares issued and outstanding at June 30, 2011 and December 31, 2010, respectively.
First American Stock Transfer, Inc.
4747 N. 7th St.
Phoenix, AZ, 85014
10Q reported Aug 11, 2011 period ending Jun 30, 2011
 Shareholders of Record: 196 a/o Aug 11, 2011
SIC - Industry Classification: 2086 - Bottled and canned soft drinks
Incorporated In: NV, USA
Year of Inc.: 2005
Formerly=Who's Your Daddy, Inc. until 7-2010
Formerly=Snocone Systems, Inc. until 4-05
Note=3-31-04 company is in the development stage
Capital Change=shs increased by 6 for 1 split. Ex-date=08/17/2004. Rec date=08/09/2004. Pay date=08/16/2004.
Capital Change=shs decreased by 1 for 5 split. Ex-date=3-14-05
Capital Change=shs decreased by 1 for 6 split. Pay date=10/30/200
Source: otcmarket.com, www.bloomberg.com, www.finance.yahoo.com
== FHWY Products & Services ==
Natural Ingredients For a Lasting Energy Boost
F.I.T.T. Energy’s 2oz. energy shots deliver a punch of natural ingredients – including Amino Acids, Green Tea, Chromium and B-Vitamins – to give you a healthy energy boost and enhance your mental focus. Many of these ingredients are found in other energy shots, but what makes F.I.T.T.’s doctor-designed formula so unique is the addition of Resveratrol – a natural substance thought to promote weight loss and slow the aging process – as well as two key amino acids that may provide benefits to muscle strength and cardiovascular health.
Our energy shots were designed in collaboration with Dr. Rand Scott, a Board Certified Anesthesiologist and Pain Management Specialist. Dr. Scott is a graduate of Penn State University and a former player and physician for its football team. He is on the board of PriCara Pharmaceutical, a Johnson & Johnson Company and is currently a consultant to Scisco Group, Inc. as well as an expert in herbal products. Dr. Scott is also a member of the Speakers Board for Pfizer Pharmaceutical and speaks across the United States on pain management.
Resveratrol is a naturally occurring substance found in many plants, the skin of grapes, and red wine that is believed to have a number of health-promoting effects. Lab tests suggest that resveratrol may assist in weight loss by causing the body to act similarly to being on diet by changing the distribution of fat. Additionally, it is believed that resveratrol may have a positive effect on general age-related health decline and cardiovascular health.
L-Arginine & Arginine AKG
L-Arginine is an amino acid found in dairy, brown rice, and nuts that is essential for optimum growth and regulation of protein metabolism. It’s considered to benefit the treatment of sports related injuries, as well as build lean muscle and burn fat. Arginine AKG is a compound made from L-arginine and alpha-ketoglutarate, a substance formed in the body’s energy-generating process.
L-Arginine Clinical Data 
Baylor 2006 Study of Arginine AKG 
A blend of caffeine, chromium, green tea and B-Vitamins not only keeps you safely energized throughout the day, but may possess other health benefits, such as reduced pain associated with exercise, increased metabolism, and reduced risk of cardiovascular disease and diabetes.
FITT Energy Shot
The FITT Energy Shot, which is a modification of our Sports Energy Shot, contains some of the most exciting supplements of this generation. The ingredients have been selected to not only provide energy, but to also enhance mental focus, muscle strength and endurance, and promote cardiovascular health. The FITT Energy Shot features Resveratrol. A substance found naturally in grapes, Resveratrol may cause the body to act as if it is already on a diet, and change the distribution of fat tissue in the body. In fact, Resveratrol has the scientific world fascinated by its potential to affect age related decline. Our FITT Energy Shot also contains L-Arginine, an amino acid in dairy, brown rice and nuts which is essential for optimum growth, and regulation of protein metabolism. L-Arginine can make blood vessels wider, as opposed to the narrowing effect of caffeine. Further, L-Arginine may benefit in the treatment of sports related injuries, as well in building lean muscle and burning fat, since it facilitates the natural release of growth hormone (HGH) and is a building block for creatine.
Additionally, the drink features L-Arginine alphaketoglutarate (AKG). Arginine AKG has been shown in a University study to help build additional strength when used during training. Beyond this, the FITT Energy Shot features antioxidant Green Tea extract, and Chromium. These ingredients have good safety profiles and have support as weight-loss aides. More than just a caffeine drink, our FITT Energy Shot adds natural energy boosters including Taurine & Guarana, as well as essential Vitamins B3, B5, B6, and B12. To optimize workouts, the FITT Energy Shot has a touch of Fructose, an easily absorbed fuel for the body and brain. All this is built on a base of healthy pomegranate and orange.
Warren Moon Hall of Fame Quarterback
“This power packed energy shot is ideal for work and play!”
“F.I.T.T. Energy is the next step in energy shot drinks. Athletes know the value of good nutritional supplements and I like the fact that F.I.T.T. Energy is designed by a doctor, with real science supporting it. This power packed energy shot is ideal for work AND play! The large quantity of L-Arginine in the formula gives me a smooth energy boost without a crash and really helps with muscle recovery from working out. Just drink F.I.T.T. Energy and you will quickly feel the benefits!”
Sports Energy Shot
The Sports Energy Shot, a concentrated two-ounce energy drink, was designed to provide a zero calorie, sugar free, rapid and lasting energy boost, enhancing muscle strength and endurance. The Sports Energy Shot contains many of the same ingredients as the FITT Energy Shot including L-Arginine and the formulation used in the Sports Energy Shot was the basis for the FITT Energy Shot’s formulation.
Canned Energy Drink Products
We previously distributed our canned energy drinks in two flavors, Cranberry-Pineapple and Green Tea, with a Regular and Sugar-Free version of each. Shipments began in 2005 with the Cranberry-Pineapple flavor. During 2009, we stopped selling the canned energy drinks to focus on our energy shots, but we may elect to resume sales of these products in the future, under the FITT brand, in those situations where marketing, shipping, and product placement costs are minimal.
FHWY Recent News
Monday, September 26, 2011 FITT Highway Products, Inc. Announces Final Results from Medical Study Assessing Effects of F.I.T.T. Energy With Resveratrol on Blood Pressure Versus Leading Competitors Business Wire (Mon, Sep 26)
a non-affiliated operating partner, has completed its randomized, single center, double-blind, crossover trial to evaluate the impact of the “F.I.T.T. Energy With Resveratrol” energy shot and two leading competitors’ products on resting blood pressure.
The study, which was evaluated and summarized by Mandava Associates, LLC, concentrated on changes in systolic and diastolic blood pressure. Each test subject’s resting blood pressure was tested every thirty minutes for one hour before and for two hours after each of the products and the placebo shot were ingested. Final results indicate the F.I.T.T. Energy shot did not statistically elevate systolic blood pressure over the placebo. The completed test results revealed the competitors’ energy shots caused average increases in patients’ systolic blood pressure in amounts 224% to 355% greater than when taking F.I.T.T. Energy.
Additional raw data from the study indicated F.I.T.T. Energy produced a significantly less “jittery feeling” in the test subjects than the competitive products. The “jittery feeling” produced by F.I.T.T. Energy was not significantly different than the placebo. Finally, F.I.T.T. Energy was able to achieve an “energized feeling” in the test subjects with less than one-half the caffeine content of the competitive products.
For additional information on “F.I.T.T. Energy With Resveratrol”, please visit the website www.throwafitt.com. For further information about the benefits of F.I.T.T. Energy’s key ingredients (Resveratrol, L-Arginine and Arginine AKG), please look up the product studies on the National Institutes of Health website http://www.nih.gov/
Thursday, August 18, 2011
FITT HIGHWAY PRODUCTS, INC. Financials
EDGAR Online Financials (Thu, Aug 18)
Thursday, August 11, 2011
FITT HIGHWAY PRODUCTS, INC. Files SEC form 10-Q, Quarterly Report
EDGAR Online (Thu, Aug 11)
Tuesday, July 19, 2011
FITT Highway Products, Inc. Announces Operating Partner F.I.T.T. Energy Products Inc., Has Initiated Discussions with Key Advisors, Warren Moon and Investors to Find a Strategic Joint Venture Partner
Business Wire (Tue, Jul 19)
Monday, July 11, 2011
FITT Highway Products, Inc. Announces Preliminary Results from Medical Study Assessing Effects of F.I.T.T. Energy With Resveratrol on Blood Pressure Versus Leading Competitors
Business Wire (Mon, Jul 11)
FHWY Management Team
Michael R. Dunn
Chairman of the Board, Chief Executive Officer, Chief Financial Officer, Secretary and Director
FITT Highway Products Inc
Mission Viejo , CA
Sector: CONSUMER GOODS / Beverages - Soft Drinks
Officer since May 2008
58 Years Old
Michael R. Dunn, our Chief Executive Officer, Chief Financial Officer, and member of our Board of Directors, joined us on May 28, 2008. From December 1995 and continuing through the present, Mr. Dunn is the Chief Executive Officer of Bankers Integration Group, Inc., an e-commerce company serving the automotive finance and insurance industry. Mr. Dunn also served as Chairman and Chief Executive Officer of Mountaineer Gaming, a Russell 2000 gaming and entertainment company, as well as being the owner, manager, or director of various businesses, both large and small. Mr. Dunn attended La Crosse State University, Wisconsin, in business and has extensive training in business management and leadership.
FHWY Contact Info
FITT Highway Products, Inc.
26381 Crown Valley Parkway
Mission Viejo, CA 92691
Sam Maywood, MD
“F.I.T.T. gives a great energy boost and tastes great. More importantly, I like the way F.I.T.T. combines antioxidants, amino acids and resveratrol to address energy in the long term and I strongly recommend it.”
Vince Valdez, MD “F.I.T.T. is an outstanding product. It gives me the extra pep and keeps me focused without being jittery. It has the perfect ingredients required for a long day in the office or operating room.”
As Always: Our Number 1 Priority is to educate. Penny stocks are very volatile, Always do your own Due Diligence
Sources: otcmarket.com, www.bloomberg.com, www.finance.yahoo.com, FHWY website, www.businessweek.com